Driven by our pursuit to make sustainable jeans for everyday life, we combine innovative techniques and craftsmanship. Each pair is made from the highest quality denim. Our new jeans collection is a cross-over between American Vintage, Dutch Design and Scandinavian Minimalism with a circular twist.

At MUD Jeans, headquartered in the Netherlands, we aim to make fashion circular. We sell jeans, but lease the cotton and thus retain ownership of the raw materials. We ask customers to return their jeans after use. Returned jeans are upcycled and transformed into one-of-a-kind vintage pieces. Or, when they are beyond repair, the jeans are shipped to Italy where they are shredded, blended with fresh cotton and return as a new denim thread. In this way, we turn waste in a great source of growth for something new.