Jan'n June

A bottle of wine, Hamburg, summer 2013.

That‘s when we first had the idea to come up with a sustainable fashion label. It was a personal need. And if you can’t stop thinking about it, you don’t stop working for it. It took us over a year to actually start JAN ‘N JUNE. But the minute you’re in it – you’re in it. 150%. No excuses. 

Of course it wouldn’t have been us without some self-inflicted decisions to make things even more complicated. What can we say? Let’s start a business and build it up while living in three different countries. Nothing’s impossible. 

So here we are now. We have some sustainable clothes, tons of determination, ups and downs and little by little building our baby to make the world a tiny bit better – with some sustainable attitude and for sure with style.

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Bye bye green eco-wear. Hello black! Your’re cool, you’re simple and you’re exactly what we need to shift the perspective towards sustainable fashion. When something’s new and trendy usually it’s called “the new bl(a)ck”. Sustainability on the other hand is rather associated with the color “gr(ee)n”. But come on? Green? Not cool. Not sexy. Not the major color in our wardrobes. We say let’s make eco-fashion cool and sexy. Let’s make it black. JAN ‘N JUNE communicates sustainability differently. Join the movement! Use #blckisthenewgrn as a hashtag if you believe that fashion can be sustainable and fashionable. jannjune.com